The Business of Cosmeceuticals
Market growth and strategy for buying, selling and utilizing cosmeceuticals in the treatment room. Understand the growing population of aging adults requesting active ingredients…...
01
Sep
01
Aug
Clay & Mud Wraps
Body wraps using clays, muds and other earth materials promote slimming and toning of the body; hydration and skin firming; relaxation and soothing sore muscles and detoxification. ...
01
Aug
World of Clay
Clay has been used for centuries in skin care and seems to be ever rising in popularity for both estheticians and at-home users. Marveled for its detoxifying and oil absorbing properties, clay skin care is a staple in every skin care specialist’s toolkit when treating...
01
Jul
Positive Leadership
As a spa leader, it is your responsibility to run a business that impacts both customers and employees positively. Here are some tips to eliminate negativity in the workplace and lead by example. ...
01
Jul
Leadership Matters
Strong and effective leadership skills are vital for the growth of your skin care and spa business, whether you are currently a salon and spa owner, manage a team, or aspire to have your own esthetics business one day. Developing leadership skills promotes growth, both...
01
Jun
Healthy Summer Skin
During the summer, it is critical to understand which treatments are compatible with the rising temperatures, as well as how to educate clients and encourage them to remain compliant....
01
Jun
Increase Your SPF IQ
As skin care professionals, we recommend sun protection products to every client. But most people want to know the which, how, and why of it all. Do you have those answers?...
01
Jun
Summer Proof Tan
Tips, tricks and prep techniques to ensure your client’s spray tan lasts at the beach. Get ready to grab your spray gun!...
01
May
Quality vs. Quantity
Anyone who knows anything about social media knows it is a full-time job. Hours of time and dedication go into building a loyal Instagram following. Strategizing, networking, and engaging are only a few of the ways we try to create and deliver quality content...
01
May
Breaking Down Your Marketing Budget
A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a line item breakdown of how...