Spa Of The Month

August 3, 2023 | by Kimberly Bobson Feldman

Discover two top Miami skincare spaces that are changing the game and providing exceptional results

Cici Skincare

Specialty: Customized Treatments

Signature Treatment

The Signature Facial is Cici’s staple service, an experience meticulously personalized to unique skin type and concerns. It begins with a comprehensive skin evaluation to ensure precise customization. Next, either Microdermabrasion or Dermaplaning gently exfoliate away lifeless surface skin cells, paving the path for optimal cleansing and absorption of active ingredients. Following this, enzymes are applied to dissolve any residual dead skin, facilitating subsequent extractions. A skilled aesthetician selects a medical-grade treatment mask designed to promptly elevate skin quality. The gravity of the extractions guides the esthetician’s choice between red light therapy and/or oxygen treatment, both pivotal in catalyzing the skin’s healing journey. Sequentially, thoughtfully curated serums, hydrators, and creams are applied, culminating in the option for either facial cupping, a gentle Gua Sha routine, or a lymphatic drainage massage.

Marketing

Attracting new clients and encouraging their return involves a combination of effective marketing strategies and outstanding customer service. During initial consultations, short- and long-term skin goals are discussed to create an easy-to-understand, actionable plan. This approach is the driving force in retaining lifelong clients.

A combination of marketing strategies attract new clientele. The majority of marketing efforts are concentrated on social media, notably Instagram and Facebook, where marketing campaigns are run using paid ads to engage the audience. Email marketing maintains contact with existing clients, and a weekly newsletter includes updates as well as skincare tips.

Special Events & Promotions

There are two major sales throughout the year, Mother’s Day and Black Friday, during which all retail products are 15 percent off. Cici Skincare also hosts two community outreach events. One is for health and wellness, which provides a half-day retreat full of wholesome activities that focus on mental health, confidence, and healing in the community. The second is focused on client appreciation. This year, they are building a holiday market, open to the public and free of charge, for clients to come with their families and enjoy gearing up for the holiday season.

““Attracting new clients and encouraging their return involves a combination of effective marketing strategies and outstanding customer service. ””

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Retail

Cici Skincare works with five brands for back-bar and retail. These brands have been carefully curated to encapsulate all skin types and concerns they aim to treat. Partner brands are results-driven, backed by years of scientific research to yield the best results. Retail products have an inclusive price range, to make sure that every client can start their skincare journey regardless of the price point.

Industry Insight

“I always knew that I wanted to be in the beauty industry. I’ve always felt drawn towards all things beauty, skin and self-care. After graduating from college I got a job working in finance, but I wasn’t fulfilled. One day, I decided that I needed to bet on myself and pursue a career that excited me and gave my work meaning. That’s when I decided to pursue a license in aesthetics, and I haven’t looked back since.”

Rundown 

Cici Skincare
6701 Sunset Drive, Suite 105
South Miami, Florida 33143
305.498.4500
ciciskincare.com

Spa Director Spotlight 

Cecilia Moron, also known as Cici, learned about beauty from a young age. She was raised surrounded by strong and versatile women who taught her the importance of authentic beauty. From her years growing up around women and working with them, she saw that their self-care and identity sometimes took a backseat to the needs of others. Her passion and pride are rooted in being a guide for women who want to rediscover their natural beauty, self-confidence, and self-love. Her expertise in the world of skincare is rooted in over a decade of valuable experience perfecting the latest innovative techniques, using high-quality products, and ongoing education. She believes in investing in herself and investing in her clients through continuous skill-building trainings.

GB Aesthetics Beauty Studio

Specialty: Acne and Hyperpigmentation

Signature Treatment

GB Aesthetics’ most popular treatment is Hydrafacials, which differ from the average facials by removing impurities from every pore while simultaneously infusing antioxidants and hyaluronic acid into the skin. Hydrafacials come with the ability to customize every session with super serums depending on each client’s skin condition and goals. After just one session, skin is smoother, brighter, and healthier.

Marketing

Marketing tactics include active social media engagement, networking within Miami’s robust scene, and the recent adoption of email and text marketing to directly engage with clients, promote offers, and share skincare insights.

Special Events & Promotions

GB Aesthetics regularly offers enticing promotions, such as monthly discounts on treatments and products. Giveaways provide an opportunity to give back to the growing community. In addition, engaging events like intimate women’s circles and exclusive training sessions with popular professional skin brands like Hydrafacial allow others to connect, learn, and boost their confidence.

Retail

GB Aesthetics retails carefully selected product lines. Criteria for choosing lines include product quality, effectiveness, ingredient integrity, alignment with client needs, brand reputation, ethical considerations, brand support and education, and client feedback. These factors ensure products enhance clients’ natural beauty and maintain skin health, catering to a diverse range of individuals and their specific skincare needs.

Industry Insight

“My beauty motto is ‘show up to glow up.’ Show up for yourself and prioritize self-care as well as self-love. Taking care of yourself physically and mentally is the key to true beauty. It’s no secret that getting enough sleep, drinking water, eating a balanced diet, journaling, seeing a therapist, and doing things that make you happy can boost your inner and outer glow. Focusing on your overall well-being makes you feel confident and beautiful.”

Rundown 

GB Aesthetics Beauty Studio
1657 North Miami Ave
Miami, Florida 33136
786.782.2641
glowbae.com

Spa Director Spotlight 

Sunny Ferguson, aka “Glowbae,” was born and raised in Miami. Very outgoing and social, and always smiling or laughing, she has four kitty babies she adores and a life partner she wouldn’t trade for the world. A huge foodie, she loves trying new things, but her favorite cuisines are Caribbean and Mexican. Sunny enjoys activities like dancing and listening to music in her free time – when she’s not obsessing over skincare!

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