Spa Of The Month

Signature Treatments

The most popular treatment is the Sage Signature Customized Massage, which is offered in 60 or 90 minutes. Guests experience the therapeutic benefits of Swedish massage, tailored to their preferences. The massage is customized to focus on what guests would like to experience or achieve, whether it’s relaxation or muscle recovery. The therapists use a variety of techniques as well as aromatherapy with a signature blend of organic essential oils to bring the mind and body into full relaxation, balance, and restoration.

Marketing

As the spa industry continues to evolve, social media and web presence are critical to sustaining operations. The Sage Lodge team works to evolve along the way with effective outreach to both loyal guests and potential clients.

“We work very closely with our Marketing team to create content that is shared via social media, local real estate agents, and various local businesses. Our therapists, as well as our front desk team encourage guests to book their next service before they leave,” notes Bucher. “Our therapists specifically work together with our guests, creating goals and plans for returning. Our goal is to have our guests feel genuinely cared for upon completion of any treatment, as well as the recommended path forward to ensure their wellness continues.”

Training

“We participate in trainings in multiple ways. We have our vendor trainings, which are both conducted in-person, as well as remotely when appropriate. We hold mandatory team meetings every quarter, which cover important topics such as technician trainings, new product awareness, property announcements, reflection of past months operations, and forecasting ahead,” explains Bucher.

“We also go over guest feedback, both positive and constructive, to ensure we all celebrate and learn from our clients, and tr to incorporate an activity around that time as well, whether it is using the Spa amenities, having dinner, or off-property event. “

Management is constantly reviewing staff performance, with systems in place for guests to review their experience, with incentives like credit to spend on the property for positive mentions. Bucher prefers quick check-ins (as opposed to annual performance reviews) an intentional process that lasts roughly five minutes but gives dedicated time for manager-to-team member dialogue.

Revenue and Retail

“We choose our retail lines very carefully and with intention,” details Bucher. “We look for what our guests historically have wanted and pick products that have a “why” behind them. We try to have something for everyone, including skincare, clothing, gifts, and self-care items. We like to support smaller companies whenever possible and monitor and adjust as often as necessary.”

Lines the spa currently carries include Eminence, emergin-C, Glo Luxury Oils, Clovis Jewelry, BigWick Candles,and Sweet Water Décor. “We continue to look for brands that align with our goals,” Bucher says.

Spa revenues are mixed at 60 percent massage, 30 percent facial, and 10 percent retail. The Spa is exploring growth via private party hosting that encompasses not only treatments, but food and beverage offerings and customized activities.