ALL ABOUT HIM

Check out the latest trends in male-oriented products and services in the August edition of LNE & Spa

Coral Gables, FL—July 23, 2010—As summer comes to a close and a season of new beginnings approaches, the 2010 August edition of LNE & Spa highlights a group of clients of budding visibility in the spa industry, the male spa goer.

Manscaping
The growing popularity of the “Manzilian” presents a great opportunity for additional revenue. Deborah Mehrar explains how the treatment is done and offers advice on how to respond to tricky situations that can arise when conducting this service on men.

Products for him
The importance of helping one’s clients select the best skin care products cannot be overstated. Shannon Lynn Gallogly discusses male skin care and how to educate men about proper product selection and use in “Male Gender Grooming Products.” Gallogly explains the significant distinctions between male and female skin, and how these differences make men’s skin care needs unique.

Targeted marketing
“Reaching Mr. Right” by Kerrin Delaney focuses on the importance of building a successful brand for men. Understanding the prospective client is essential in order for a business to construct the best message and image to sell itself. Delaney covers the factors that must be taken into consideration when creating a retail plan for the male consumer.

Eco-clear
One of the most frequent issues skin care professionals work with is acne. Naila Malik, M.D., explains how to make sure the products you use in acne treatments are environmentally friendly in “Eco Ingredients for Acne.” The article includes a comprehensive explanation of government standards for organic labeling.

Big day makeover
With all the overwhelming preparation that goes into planning a wedding, the importance of the groom’s appearance on the big day is often overshadowed by the emphasis placed on the bride’s beauty. Noreen Young shifts the focus to helping the lucky guy look his best for this momentous occasion in his life in “Here Comes the Groom.”

The American edition of Les Nouvelles Esthétiques & Spa has been in circulation since 1985 and is the only monthly publication in the industry devoted exclusively to skin care and spa professionals. The focus of the magazine’s articles is to educate skin care and spa professionals in all aspects of the industry.

Les Nouvelles Esthétiques & Spa was founded more than 50 years ago in Paris, France. With a global network of 25 publications and 25 trade shows worldwide, the company remains the largest international source of industry-related information for skin care and spa professionals.

For more information, call 800.471.0229 or visit www.LNEONLINE.com.

We are on: