Previous Web Exclusive Articles

We all know that Valentine’s Day is February 14th. What we may not realize is that it is the second largest card sending holiday of the year, beat only by Christmas. The United States Greeting Card Association estimates that one billion valentines are sent annually. Along with cards, most individuals plan something special for the object of their affection. These valentine gifts often take the form of flowers, jewelry, candy, perfume, a special night out and even an overnight getaway.

December 2009

Festival of Lights

The origins and use of candles during the holidays and beyond

by Melanie Sachs

November 2009

Back Treatments and More

Go the extra mile for your clients

by Denise R. Fuller

October 2009

Expanding your Service Menu, Step by Step

Incorporating acupuncture into Spa treatments

By Michelle O'Shaughnessy, D.O.M.

September 2009

Herbal peels

Highly effective yet natural treatments that help shed the skin

by Bella Schneider

August 2009

Essence and Warmth

The Ayurvedic Key to Longevity

by Melanie Sachs

July 2009

Top 10 Ayurvedic Applications

Signature Treatments that Promote Health and Longevity

by Melanie Sachs

June 2009

Chinese herbs and foods go "Botox"

The marvels of natural elements and their cosmetic effects

By Michelle O’Shaughnessy

May 2009

Every Day is Mother's Day at the Spa

Treatments designed for those who take care of others

By Austine Mah

April 2009

Ancient Egypt to Today Skin Peeling 101

by Rob Trow

March 2009

Have We Abandoned Healing Facials?

Don't let technology replace you

by Monica M. Leedom

February 2009

In the meantime

Makeup solutions for skin issues

by Aliesh D. Pierce

January 2009

Turning Hearts into Dollars with Valentine's Day Promotions

by Rob and Carol Trow

December 2008

Winter season skin beauty

Hydrate, moisturize and retain the skin’s natural oils

By Tina Zillmann

November 2008

Image Basics

Essencial makeup tools for the startup and seasoned makeup artist

By Yvonne Hawker

October 2008

Application of Acids

Learn and respect the trade.

By Janet McCormick

September 2008

When Concentration Matters

Understanding Product Ingredients

by Mark Lees, Ph. D., M.S.

August 2008

Masks and Marmas

An Ayurvedic Guide To Treatments

July 2008

Top Ten Skin Care Myths

An essential part of the esthetician’s job is to educate clients on skin health, skin care products, and the numerous cutaneous, therapeutic options available. While most consumers have become increasingly well-versed in products (antioxidants, ingredients) and treatments (lasers, fillers, spa therapies), a number of myths pervade the marketplace. Sometimes, the myths are so prevalent that they trickle up to the skin care therapist’s level, becoming part of the accepted and common skin care wisdom. This article lists 10 skin care myths that recur in the minds of both skin care consumers and skin care professionals.

June 2008

Cool It!

‘Chilling’ the Ayurvedic Way

Summer is here and with it the sun, the surf and more exposure to the elements of the great outdoors. It could be a season of extra dryness or, just the opposite, highest humidity for any of your clients. But, no matter where you are, summer usually means more heat, and for some, a lot more heat. Standard skin care concerns center on sun protection and hydration or treatments designed to make us look better on the beach, but Ayurveda looks at care for yourself and your skin in another way.

May 2008

How Deep Is Your Clean?

A double-cleansing method

Modern life is just rife with irony. Today, we keep our breath fresh with evil-looking strips that dissolve on the tongue. We deodorize several parts of our bodies with many different, anatomically specific deodorants, and we ward off germs with tubes of antibacterial gel we carry in our handbags. Yet—and here’s the irony—most of us are walking through the world with dirty skin.

March 2008

Uh - Oh...

What to do when something goes wrong

Panic. Pass out. Leave the room. Get another job. Abandon your career. These are some of the things that we may feel like doing when something goes wrong. After all, we are the experts and our clients, who want us to make them beautiful and provide them with relaxation, put their faith (and their faces and bodies) into our hands. But when there is an “uh-oh” or an “oops,” the customer freaks out, and so do we!

February 2008

Mellowing Out

Help spa clients get into the zone.

The word “spa” is usually associated with “relaxation.” And it should be no surprise that 70 percent of clients want and expect their spa visits to induce relaxation and reduce stress. But, not all clients are “relax-able.” They come into the spa stressed and anxious; some are even “difficult” because of pent-up stress. What is the problem? And, how do spas bring these clients to a level of relaxation where their experience can be remembered as pleasant?

January 2008

Hydrotherapy Worldwide

International roots and history

Ancient civilizations from Rome to Turkey used water for therapeutic purposes. The word spa and its modern concept originates from the Latin words sanus per aquam, which means “health through water treatment.” The use of water to heal and relax is etched so deeply in human history that almost 2,000 years after the fall of the Roman Empire, the word “spa” still coins the meaning of a place where one can find relaxation.

December 2007

At-Home and In-Spa

Breakthroughs in peel technology

The emergence of the superficial, lunchtime skin peel occurred in the early 1990s and became popular by the mid-1990s. The next wave of newer skin rejuvenation techniques, including microdermabrasion, non-ablative laser and light therapies, hit the market shortly thereafter and temporarily dampened the enthusiasm for topical skin peels. As time goes by, however, and the “newer” techniques begin to age, the appeal of superficial peels is increasing once again. Why? Because superficial chemical peels consistently provide real, measurable benefits to skin. They work. And, they are customizable to meet the needs of all clients, and enhance outcomes and overall satisfaction when combined with other cosmetic procedures.

November 2007

Pigment Problems

Questions and Answers

One of the characteristics of beautiful skin is even pigmentation. Skin that is all one color is indicative of a youthful-looking complexion. Pigment splotches and skin mottling are early signs of sun-damaged, “aging” skin. Different forms of uneven skin pigmentation are common esthetic problems that estheticians see all the time. These problems with pigmentation are referred to as dyschromias and the most common form of dyschromia is hyperpigmentation.

October 2007

Peel Away Summer-Stressed Skin

Nine Steps to Chemical Exfoliation

Fall is a transitional season for skin. As temperatures and humidity levels begin to drop, there is less moisture in the air to hydrate skin and keep it looking supple. A fall complexion also wears the remaining signs of summer’s toll: dull, lifeless skin brought on by excessive exposure to heat, humidity, pollution and ultraviolet radiation; and hyperpigmentation that stubbornly remains when the tan has faded away. All this distress on the body’s largest organ signals a need for rejuvenating skin back to its pre-summer condition.

September 2007

Link Up To The Internet!

Get Your Skin Care Clinic & Spa On The Information Highway

Today, the Internet has brought the entire world directly to you on a computer screen. It is truly amazing. If you will just take some time to explore the Internet, you will be amazed at how much there is to offer your business. If you do not have the time, hire a web service, a webmaster or some Internet savvy college student to do it all for you. It is definitely time to get your skin care clinic connected to the rest of the world via the Internet!

August 2007

Strategically Succeed With Spa Conventions & Expos!

Stay ahead of your clients with new innovations, trends, technologies, products and equipment.

July 2007

New Directions In Direct Mail Marketing!

Postcards, Newsletters & Direct Mail Marketing Tools

Direct mail marketing offers aestheticians, salon and spa professionals the unique opportunity for the most effective and measurable direct response advertising results. It’s time to promote your skincare business with valuable and effective direct mail advertising investments that will really work to build sales with a quality image while also building your name brand in the local community.

June 2007

Goodbye Cellulite

New Spa Treatments Reduce Those Unsightly Lumps And Bumps

Of course no one wants cellulite. No matter how slender you or your clients are; the amount of exercise you partake in or how closely you watch your diet, you could still have it. Unfortunately, there is one physical phenomenon that almost no one is safe from: Cellulite – the unsightly dimpling of skin also known as orange peel, cottage cheese skin or saddlebags.

While many factors contribute to the build-up of cellulite, such as lack of exercise, poor circulation, unhealthy eating, pregnancy, aging, medication, genetics, smoking, stress and toxins accumulating in your body; these fatty deposits and toxins are present in almost all females regardless of body shape or size. In fact, approximately 90% of women have cellulite today. Luckily for men, they generally don't have this problem because of their fiber makeup, which prevents fat deposits from bulging up as easily.

So, if most women have it, is there anything you can do about it for your clients? Many people fail to do anything about their cellulite because they believe there is either nothing they can do about it or that it’s simply fat. The truth is that there are actually a number of treatments in which your salon, spa or clinic can employ to help to prevent and reduce the appearance of cellulite.

May 2007

Aesthetically Marketing Yourself - 101!

As An Independent Within The World Of
Professional Skincare, Cosmetic & Makeup Artistry

Today, there are many independent aestheticians and spa professionals. Whether you independently work freelance within a skin care clinic, spa or any medical center, you need to see a bigger and brighter future for yourself and your aesthetic career! It’s time to let the world know about your best talents, so you do not remain one of the best-kept secrets – in the world of professional skincare, cosmetic and makeup artistry!

April 2007

The Esthetician’s Mission

7 ways to make sure you’re back on track

Many of us never think about the deeper meaning of our work as estheticians. We spend our time literally touching people! In our touch-phobic society, sometimes our touch is the only time someone is touched at all. I invite all estheticians to adopt these simple principles of self awareness to be able to give the very best to those we touch and contribute to the healing of our world. Use the following checklist to keep focused on your holistic mission.

March 2007

Feed the Mind, Body and Spirit

Holistic recipes for spa treatments.

From Thai basil to jasmine rice, blue cornmeal, milk, green tea, fruits and ginger, there’s a whole new future for the spa world with natural food ingredients. Some are sort of unusual in their association with spa treatments, but those ingredients are fragrant, possess conditioning properties, and are actually good for the skin—in addition, they’re so versatile that you’ll fall in love with them and come to rely on them. Whether you use these ingredients for body masks, rubs or scrubs, they’ll spice up your service menu for sure.

February 2007

Advanced Skin Care

Peptides enter the market in force.

Estheticians and spa owners continually search for new products to aid them in providing cutting-edge care for their clients.

January 2007

Manual vs. Machines

Microdermabrasion takes a new twist

Current reports in medical journals and presentations at medical conferences show that machine-based microdermabrasion is here to stay, and physicians have hopped on the bandwagon, with clinical studies now confirming histological changes

December 2006

The Home Care Advantage

Massage therapists and retail.

Estheticians have long struggled with selling home care, and many skin care salons and spas have made recommending and selling a training focus. The struggle is being won, as most estheticians now realize that encouraging clients to take home products has positive results for everybody involved. The clients meet their goals more quickly, are much more likely to return (and more often), and the estheticians and spas make more money.

November 2006

Spa Treatments and Cancer

Know the limits and possibilities.

More than 2,000 years ago, Buddha predicted that during the time period in which we now live, there would be an increase in degenerative diseases and mental problems. Whether you acknowledge this or not, most people would agree that it is hard to find a family that has not been touched by cancer or some form of mental problem that has required medication. As a nation, we are living longer, but not necessarily living healthier. Spa treatments are becoming more and more popular, so it stands to reason that we are potentially seeing more clients who are or have been seriously ill. Are we as an industry ready for such a trend, or are we at least educating staff to be ready?

October 2006

Blocking Blackheads

Create a Professional Plan

Every client dreads blackheads and clogged pores. They are the main reasons clients seek the services and advice of estheticians.

September 2006

The Essentials of Oils

Skin care made naturally

Essential oils contain hundreds of chemical components, most of them in very small amounts. They are a mixture of alcohols, ketones, phenols, linalool, borneol, terpenes, camphor, pinene, acids, ethers, aldehydes and sulfur. They also contain vitamins, hormones, antibiotics and antiseptics. No synthetic reconstruction can fully replicate a pure essential oil. Essential oils are natural, but natural doesn’t mean that they are automatically safe or that clients won’t have a reaction. In fact, essential oils are potent and must be used with caution.

August 2006

Skin Made Better... Naturally

New Botanical Ingredients

Science continues to offer us new and ever-changing ways to improve our skin, yet Mother Nature is still the best provider of the skin’s most powerful protectors. What we have learned from medicine and science is that inflammation and free-radical damage are the main offenders in the aging process. These two reactions in the body are responsible for several types of damage and aging in the skin. Newly discovered skin care ingredients harness the power of science and Mother Nature to offer the ultimate in skin preservation.

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